According to David Campbell of the Center for Creative Leadership, vision is

a. a conceptual road map from the organization's present position to some
imagined future.
b. a description of the way to an imagined future using detailed examples.
c. an imagined future that contains only mystical qualities.
d. none of the above.


a

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media

List two examples of plagiarism in speaking

What will be an ideal response?

Communication & Mass Media

Widely distributed books—including romance novels, self-help books, and comic books—are known as mass-market _____.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

What should a speaker do if the target audience members are very much opposed to the speaker’s speech goal?

a. The speaker should change the goal of the speech since the target audience members are unlikely to change their minds. b. The speaker should only expect that the opinion of the target audience members will move a little bit in his or her direction. c. The speaker should use a strategy similar to the one that is used when the audience is mildly opposed to the speaker’s views. d. the speaker should provide basic arguments and information to ensure that the audience is informed.

Communication & Mass Media