In conjoint analysis, ________ are utility functions that describe the utility consumers attach to the levels of each attribute

A) relative importance weights
B) orthogonal arrays
C) part-worth functions
D) attribute levels


C

Business

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The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

A. price B. product C. process D. place E. promotion

Business

SERVQUAL is ______.

a. an instrument designed to evaluate service quality b. a leading mystery-shopping organization c. a leading budget motel chain d. a method to make all service equal

Business

Which one of the following below should be added to net income in calculating net cash flow from operating activities using the indirect method?

A) a gain on the sale of land B) a decrease in accounts payable C) an increase in accrued liabilities D) dividends paid on common stock

Business

Discuss the effects of the global financial crisis of 2008 on different emerging markets.

What will be an ideal response?

Business