These are the tangible result of the sales effort:
A. contracts B. radio copy C. co-op advertising D. commercials E. all of these F. none of these
D. commercials
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Language scholars C. K. Ogden and I. A. Richards employ a triangle to explain the three elements of language, which are
a. semantics, syntax, and significance. b. denotative, connotative, and abstract meanings of words. c. superordinate, basic, and subordinate meanings of words. d. the thought, the referent, and the symbol. e. encoding, decoding, and noise.
This occurs when people exposed to a traditional advertising and public relation campaign share the campaigns with others
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) intentional word-of-mouth communication D) experiential word-of-mouth communication E) consequential word-of-mouth communication
Channels in communication
A) are the media through which message signals pass. B) are usually used independent of one another. C) put ideas into words. D) may be physical, psychological, and semantic.
Failure to emphasize the correct syllable (such as saying "sillah-bl") is an example of the following type of pronunciation
error: a. Misplaced stress b. Adding a sound c. Substituting a sound d. Omitting a sound e. None of the above