Most of our everyday observations about communication are casual and semiconscious. What kind of error in communication inquiry does this lead to?
a. Inaccurate observations
b. Overgeneralization
c. Selective observation
d. Illogical reasoning
Answer a
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Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.
A. vlogging B. blogging C. content creation D. research
The use of long copy advertising is problematic because
a. It’s assumed no one reads ads anymore b. The situation is really about involving the reader c. Our attention spans are getting shorter d. All of the above
Videos about the WGC program were presented by which one of the following?
a. employees from all levels of HP b. HP Management staff c. members of the HP human resource team d. the HP Chief Executive Officer
Which of the communication cultures or co-cultures below tends to favor competitiveness in interaction, limited emotional responsiveness, and a focus on accomplishing instrumental goals?
a. feminine communication culture b. masculine communication culture c. Asian communication culture d. African American communication culture e. lesbian communication culture