The process of segmenting a market and selecting specific segments as targets is the link between ________ and the organization's marketing program.
A. controllable environmental factors
B. government regulations
C. self-regulatory industry standards
D. buyers' or market needs
E. top-level management
Answer: D
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A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches B) situational factors C) operating variables D) personal characteristics E) demographic variables
Which of the following is true for a "perfect tender rule" delivery?
A) The seller can reject delivery of certain parts of the goods. B) The buyer can only reject parts of the goods and not the whole shipment. C) The buyer can seek remedies for accepting nonconforming goods. D) The seller can seek remedies for noncorforming goods that were accepted by the buyer.
In some states, an unsolicited e-mail must include a toll-free phone number that the recipient can use to ask the sender to send no more unsolicited e-mail
a. True b. False Indicate whether the statement is true or false
A type of mobile social networking where the company does not have a relationship with a wireless carrier is
A) off-deck. B) public space. C) non-binding. D) enterprise driven.