A multiple licensing agreement is a contract for the licensing of industrial property rights to two or more licensees
Indicate whether the statement is true or false
True
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In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in a balance of a variety of urges throughout life is:
A) utilitarianism B) individualism C) hedonism D) homeostasis
Because persuasion is a process, it often requires multiple communications, with each message contributing to your persuasive goal
Indicate whether the statement is true or false.
Briefly explain the three marketing plan implementation factors which need to be taken into consideration
by organizations. What will be an ideal response?
Stelwire LLC, a vintage car dealer, advertises the sale of a 1964 Ford Thunderbolt. Ralph responds to the advertisement with an offer of $80,000 for the car. Stelwire signs a written assurance to keep that offer open to Ralph for a fortnight
Five days before the fortnight is up, Stelwire sells the car to another buyer. At the end of the fortnight period, Ralph tenders $80,000 for the car, but the car has already been sold. Ralph then buys the same model car from another dealer for $90,000 and sues Stelwire for breach of contract. The court rules that Stelwire is liable to Ralph for breach of contract and orders Stelwire to pay Ralph the difference of $10,000 he paid extra to the second dealer for the car. What was the nature of the contract between Ralph and Stelwire? A) counteroffer B) open terms contract C) option contract D) lease contract