At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process
From this description, it can be inferred that Fantastic Flavors uses a(n) ________ approach.
A) intradepartmental new product development
B) sequential new product development
C) team-based new product development
D) simulated test market
E) controlled test market
C
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The brand must demonstrate ________, for it to function as a true point-of-difference
A) clear superiority on an attribute or benefit B) clear profitability to the company C) clear similarity to the attributes of other brands D) technological advances for an attribute or benefit E) exploitation of competitors' weakness
Which of the following is one of the input measures used for evaluating sales performance?
A) number of orders B) size of orders C) number of active accounts D) time spent on nonselling activities
Most large companies consist of four organizational levels: the corporate level, the ________ level, the business unit level, and the product level
A) board of director B) major stakeholder C) management team D) division E) strategic
Government agencies design ________ to encourage energy conservation and discourage smoking, excessive drinking, and drug use
A) club marketing programs B) social marketing campaigns C) consumer-generated marketing campaigns D) ambush marketing campaigns E) frequency marketing programs