When looking at Josie's LinkedIn page, Amy notices that some of the information is
misspelled and that Josie's photo is blurred and poorly defined. In May's several meetings with
Josie, these do not appear to be how Josie REALLY is.
In order to keep her perceptions in line,
Amy needs to
A) reduce uncertainty.
B) apply the self-serving bias.
C) consider self-fulfilling prophecy.
D) link details to the big picture.
D
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How does the spiral of silence model function?
A) Overloaded by media messages, audience members increasingly "tune out" until they have surrounded themselves with silence. B) As messages accumulate, fewer and fewer are heard until a virtual silence develops. C) The lack of immediate feedback in many media discourages two-way communication. D) The vocal majority intimidates opposing views into silence and thereby makes the majority view appear to be a universal consensus.
Measuring a campaign's outcome against a parameter in terms of the target public's attitude or behavior is called
a. benchmarking. b. budgeting. c. researching. d. measuring.
________ cultures are those that value relationships, caring for the less fortunate, and do not
value traditional male and female roles. Fill in the blanks with correct word
Answer the following statement(s) true (T) or false (F)
1. “Conventions” in media organizations are arbitrary. 2. The “Q” score in media marketing quantifies stars’ appeal to the public. 3. Journalistic objectivity is socially constructed. 4. Book editors prefer unsolicited manuscripts to minimize selection bias.