Corinne is writing a persuasive message to her staff and includes the opening sentence Your hard work in planning last month's trade show made it the most successful we have ever had. She is gaining her reader's attention by using what type of opening statement?
A) A description of the problem
B) A compliment
C) A reader benefit
D) A stimulating question
B
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Good reasons and consistency are two ways to determine ______.
A. narrative rationality B. narrative coherence C. narrative fidelity D. narrative preemption
In which step of the process of building a marketing plan is a thorough examination of market forces, competitive position, and current performance undertaken?
A) marketing budget B) situation analysis C) profit plan D) communications strategy E) marketing mix strategy
Sunk costs are sometimes relevant for decision-making purposes.
Answer the following statement true (T) or false (F)
The statement of financial position is also known as the:
A) balance sheet B) statement of stockholders' equity. C) income statement. D) statement of cash flows.