When marketers say that services are ________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
A. heterogeneous
B. perishable
C. intangible
D. replenishable
E. inseparable
Answer: C
Business
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a. Indirect labor b. Direct labor c. Direct materials d. Overhead
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What will be an ideal response?
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