When museums charge a lower admission fee to students and senior citizens, then this form of price discrimination is known as ________
A) location pricing
B) channel pricing
C) customer-segment pricing
D) special-customer pricing
E) loss-leader pricing
C
You might also like to view...
The most common circumstance for project closure is simply a(n) ________ project.
A. Successful B. Over-budget C. Underachieving D. Completed E. Overdue
Which one of the following is not part of conducting a SWOT analysis?
A. benchmarking the company's resource strengths and competitive capabilities against industry key success factors B. identifying a company's market opportunities C. drawing conclusions about the company's overall business situation D. identifying a company's resource strengths and competitive capabilities E. matching the company's strategy to its resource strengths and market opportunities, correcting problematic weaknesses, and defending against worrisome threats
?Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships.
What will be an ideal response?
Team selling works best for:
A. large and complex accounts. B. newly acquired accounts. C. medium-sized existing accounts. D. small accounts.