?Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships.
What will be an ideal response?
The essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit. The customer expects to gain a reward or benefit greater than the costs incurred in a marketing transaction. The marketer expects to gain something of value in return, generally the price charged for the product. To fulfill these expectations, the marketer must deliver on promises made. Over time, this interaction results in relationships between the two parties.?
You might also like to view...
The charter of a corporation provides for the issuance of 100,000 shares of common stock. Assume that 60,000 shares were originally issued and 10,000 were subsequently reacquired. What is the amount of cash dividends to be paid if a $2 per share dividend is declared?
a. $60,000 b. $20,000 c. $120,000 d. $100,000
Identify a shortcoming of giving the responsibility of new product development to the product managers of a company
A) They would not be familiar with the industry standards. B) Product managers would not have an operational focus. C) Product managers are often busy managing existing lines. D) They will find it difficult to gain support from employees. E) Product managers are less likely to use participative management.
Which of the following groups uses accounting information primarily to help protect the public?
a. Management b. Regulatory agencies c. Taxing authorities d. Economic planners
______ job design focuses on the job characteristics that affect the psychological meaning and motivational potential of the job, and it views attitudinal variables as the most important outcomes of job design.
A. Biological B. Motivational C. Perceptual-motor D. Organic