An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n) ________ strategy
A) undifferentiated targeting
B) homogeneous
C) customized marketing
D) bottom-of-the-pyramid
E) differentiated targeting
C
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What are the different types of interviews that can be used for employee selection?
What will be an ideal response?
When trying to change a problem culture, management should undertake such steps as
A. identifying facets of the present culture that are supportive of good strategy execution and which ones are not and then specifying what new actions, behaviors, and work practices are needed in the new culture to improve performance. B. selecting a team of key employees to lead the culture change effort and design a plan for cultural change. C. drawing up an action plan to change the present culture and then persuading company personnel why this plan of action is good and will be successful. D. conducting an employee survey to determine the organization's cultural norms and what company personnel like and dislike about the current culture. E. employing a consultant with expertise in culture change and following his or her advice on how to proceed.
Values-based leadership can best be summed up as:
A. Clearly articulating a vision for the organization B. Defining organizational values and work culture C. Clearly articulating and demonstrating one's values D. Using the Giving Voice to Values methodology to create a culture of compliance
The _________ Act restricts what information the federal government can collect.
Fill in the blank(s) with the appropriate word(s).