Answer the following statement(s) true (T) or false (F)

11. Blackberry and Kodak are examples of companies who were able to successfully change their business models in order to adapt to changes in the market.
12. Procter & Gamble didn’t need to change its business model to accommodate the success of the Swiffer brand because it fit squarely with its existing model.
13. The business model is just about revenue and costs.
14. The all-benefits approach is the most impactful approach for creating a value proposition because of its large focus on the product.
15. There are 10 components of the business model canvas.


11. False
12. True
13. False
14. False
15. False

Business

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