A product benefit is defined as a:
A. physical characteristic of a product.
B. way in which the product will help the buyer.
C. favorable result the buyer receives from use of the product.
D. way the product will work when used.
E. performance characteristic of a product.
Answer: C
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Ann is trying to decide which one of two job offers she will accept. Several items are presented below: Job Offer A Job Offer B(1)Base salary$50,000 $50,000 (2)Overtime compensationComp. time Hourly rate(3)Moving allowance$3,000 $3,000 (4)Signing bonus$2,000 $0 (5)Job search costs incurred$300 $500 Select the items that are irrelevant to Ann's decision.
A. (2), (3), (4) B. (2), (4) C. (1), (2), (3), (4), (5) D. (1), (3), (5)
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