During interviews, there is typically an exchange of information between the job candidate and interviewer. What should you be prepared to discuss during this part of the interview?
Be prepared to list five or six key points about yourself that you want to emphasize, such as your education, ability to learn, your experiences, and your interpersonal skills. Be prepared to answer standard interview questions, such as why you want the job, why you want to work for the organization, and why the company should want you. Be prepared to answer behavioral questions and demonstrate logical thinking and creativity. Show a professional attitude, and be ready to discuss salary and benefits.
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Which of the following represents the correct flow through the marketing chain?
a. Manufacturer ? Customer ? Retailer ? Wholesaler; b. Manufacturer ? Retailer ? Customer ? Wholesaler; c. Manufacturer ? Retailer ? Wholesaler ? Customer; d. Manufacturer ? Wholesaler ? Customer ? Retailer; e. Manufacturer ? Wholesaler ? Retailer ? Customer
________ marketing is practiced by an organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs
A) Customer-driven B) Customer-driving C) Affinity D) Societal E) Ambush
A balanced scorecard
a. records the variances between budgeted and actual revenues and expenses. b. can be used at multiple organizational levels by redefining the categories and measurements. c. is most concerned with organizational financial solvency and business processes. d. all of the above.
The textbook discusses Pepsico and an ethical dilemma that the company faced. This ethical dilemma involved
a. Increasing the amount of caffeine in diet mountain dew b. Investing in a bottling facility in Burma c. Paying less for equally qualified female managers d. Producing pepsi abroad to save on production costs