Studies show that verbal indicators of socioeconomic status are

a. detectable by the powerless.
b. easy to recognize.
c. more prominent in men than women.
d. easy to ignore


Ans: b. easy to recognize.

Communication & Mass Media

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The text relays that the most creative piece of ad copy is not worth anything if it does not do this:

a. entertain b. work with the image c. persuade to action d. win awards

Communication & Mass Media

In 1969, the U.S. military created a computer network called __________ that eventually became the basis of the Internet

Fill in the blank with correct word

Communication & Mass Media

What can be a primary objective of an advertising campaign?

a. Awareness b. Action c. Reinforcement d. All of the above

Communication & Mass Media

Some speakers also use their outlines as speaking notes for delivering a presentation

True False

Communication & Mass Media