Audience research is used by media to help sell advertising time and space and by media buyers to determine how to maximize their budgets to reach their publics most effectively

a. True
b. False


A

Communication & Mass Media

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Today is the final day of class, which means that everyone has to give their presentations. Nichole goes first and is pleasantly surprised by the intelligent questions her classmates ask. Sani starts his presentation with only 10 minutes left in class and notices that no one asks any questions afterwards. Explain Nichole and Sani’s experiences in terms of changing listening styles over the course of the class period.

What will be an ideal response?

Communication & Mass Media

The activities of P. T. Barnum were similar to which of the following?

a. radio dramas b. social activism c. political campaigns d. reality television

Communication & Mass Media

Explain how definitions can be persuasive. Provide an example from the text and explain how it might be used persuasively.

What will be an ideal response?

Communication & Mass Media

Opinion writers should use logical trains of thought that lead to their conclusions

Indicate whether the statement is true or false

Communication & Mass Media