When a company is able to get its customers to quickly spread a message far and wide, it is referred to as
A. a branded service.
B. a high bounce rate
C. owned media.
D. search engine optimization.
E. viral promotion.
Answer: E
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Which of the following describes the recommended prerequisites for managing vulnerabilities?
A. Determine the main objective of vulnerability management, and assign roles and responsibilities. B. Implement the COSO ERM framework, and identify key vulnerabilities. C. Identify the key vulnerabilities, and implement appropriate controls to minimize the vulnerabilities. D. Implement suitable controls, and assess those controls for potential vulnerabilities.
Bounded rationality is in contrast with ______.
A. advanced rationality B. essential rationality C. instrumental rationality D. complete rationality
A marketing dashboard
a. is a collection of financial metrics. b. is a collection of non-financial metrics. c. should reflect leading and lagging indicators of the success of the firm's marketing strategy. d. should have a very extensive set of indicators. e. Both b & c
What type of company has its central corporate office making dominant decisions, though each national or regional operation has some autonomy in business decision-making? These companies also develop strategic capabilities that allow them to be sensitive and responsive to differences in national environments around the world.
a. Global Companies b. International Corporations c. Multinational Companies d. National Companies