When are social networks most effective?
A) When the network is dedicated to a specific specialty
B) When the network has filtering capability
C) When the networks allow all participants to give and receive information
D) When the networks provide meaningful user content controlled by the organization
E) When the networks provide meaningful user content without company input
Answer: C
Explanation: C) Regardless of the purpose and audience, social networks are most beneficial when all participants give and receive information, advice, support, and introductions–just as in offline social interaction.
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The phrase “When the United States sneezes, the economies of other nations catch a cold” was first used to describe the impact of the economy of the United States on the rest of the world at the end of World War II. This phrase is now
a. more true due to the impact of growing economic interdependence. b. less true due to the impact of growing economic interdependence. c. only true when followed by impacts in the European Union. d. all of these are only true in the case of an economic recession.
In a SWOT analysis, strengths and weaknesses originate inside an organization, or internally. Opportunities and threats originate outside an organization, or externally, and cannot always be anticipated or controlled.
Answer the following statement true (T) or false (F)
In a _________ currency arrangement strategy, a currency is readjusted periodically at a fixed, preannounced rate or in response to changes in indicators.
Fill in the blank(s) with the appropriate word(s).
The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features
A) product B) production C) societal marketing D) marketing E) selling