Which of the following is a reason for allocating service department costs and thereby motivating management?
a. provides for cost recovery
b. provides relevant information in determining corporate-wide profits generated by alternative actions
c. meets regulations in some pricing instances
d. reflects usage of services on a fair and equitable basis
D
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________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products
A) Exclusive B) Selective C) Intensive D) Indirect E) Corporate
In terms of the conflict resolution strategies described in Chapter 13, what is negotiation?
A. win-win B. win-lose C. lose-lose D. none of these
As it pertains to international segmentation, unique segmentation is used when
A. a product offering has market appeal only in English-speaking regions. B. a product offering has market appeal in several countries. C. a firm can identify a group of consumers with common needs and wants that spans the entire globe. D. the similarity in needs and wants exists within one country. E. the similarity in needs and wants only extends across the region or several countries.
An incidental beneficiary has no right to enforce a contract
a. True b. False Indicate whether the statement is true or false