When a famous movie star endorses a cosmetic, advertisers are using a __________ to persuade customers to buy their product
a. central route c. peripheral route
b. status route d. prestige route
C
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Which of the unifying themes in psychology is MOST consistent with the existence of ambiguous figures and visual illusions?
a. Behavior is determined by multiple causes. b. Behavior is shaped by cultural heritage. c. People's experience of the world is highly subjective. d. Psychology is theoretically diverse.
The ____ version of the Binet-Simon scale was considered an age scale
a. 1905 b. 1908 c. 1911 d. 1916
Discuss the major findings of the Multimodal Treatment Study of Children with Attention Deficit/Hyperactivity Disorder, particularly as it relates to effective intervention
What will be an ideal response?
Answer the following statements true (T) or false (F)
1 Defining and detecting are the two tasks that allow us to measure physical and psychological properties 2 Measuring intelligence in terms of eye colour lacks reliability 3 It is possible for a measure to be reliable but not valid 4 Validity is the tendency of a measure to produce the same result whenever it is used to measure the same thing 5 Reliability is the tendency of an operational definition and a property to have a clear conceptual relation