________, the doing component of attitudes, involves a consumer's intention to do something, such as the intention to purchase or use a certain product
A) Affect
B) Cognition
C) Behavior
D) Motivation
E) Personality
C
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Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published. Although the statement made by Jean in his review is true, Tom wants to sue Jean. Can Tom recover from Jean for defamation?
A. No, because personal finances and disputes cannot be brought to court. B. Yes, because Jean abused his conditional privilege. C. No, because Jean has the defense of truth. D. Yes, because Jean communicated the statement to third persons and defamed Tom.
The two-sample median test examines whether the two distributions are the same
Indicate whether the statement is true or false
Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones? B) Did customers enjoy the events associated with the promotion? C) Did customers receive high-quality promotional products? D) Did the promotion attract new customers or more purchasing from current customers? E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
Right-to-know laws require that employers disclose, to workers who request the information, the average rate of pay for all workers in the business
Indicate whether the statement is true or false