Identify the advantages of using business intelligence to support managerial decision making.
What will be an ideal response?
Many organizations today find it next to impossible to understand their own strengths and weaknesses, let alone their biggest competitors', due to enormous volumes of organizational data being inaccessible to all but the MIS department. Organization data include far more than simple structured data elements in a database; the set of data also includes unstructured data such as voice mail, customer phone calls, text messages, video clips, along with numerous new forms of data, such as tweets from Twitter. Managers today find themselves in the position of being data rich and information poor, and they need to implement business intelligence systems to solve this challenge.
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