The third force in the Porter Competitive Forces model is the bargaining power of intermediaries
Indicate whether the statement is true or false
FALSE
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The major argument against free trade is ______.
a. loss of jobs b. inflation c. increases in automation d. exchange rate instability
Flexible manufacturing systems are
a. are very complicated and caused increased defect rates in output. b. the same as computer-aided design systems. c. commonly used by firms that need to make large quantities of one product. d. designed to provide more flexibility in a firm's manufacturing process by using computer aided machinery.
The marketing department for Belle Rose, Inc., must determine the best promotional mix for a new perfume the company has developed. They have written press releases and sent perfume samples to the editorial staff at the local newspaper, scheduled a guest appearance of the company president on the local television station, posted teasers on the company's Facebook page, and are preparing well-timed Tweets and Snapchats about the perfume. What promotional activity have they not made preparations for?
A. Personal selling B. Social media C. Advertising D. Public relations
What is meant by the statement that total quality management has a "process orientation"?