What contemporary researchers term credibility, Aristotle termed
A. ethos.
B. credos.
C. pathos.
D. logos.
E. ethics.
Answer: A
Communication & Mass Media
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People who buy your company’s products would be which of the following?
A. internal publics B. external publics C. media outlet D. none of these
Communication & Mass Media
__________ are informal rules that govern behavior and role expectations
a. Ideas b. Norms c. Stereotypes d. Goals e. Values
Communication & Mass Media
CHOOSE ALL THAT APPLY. Which of the following are involved in the three steps in the listening process?
a. Attending b. Receiving c. Engaging d. Interpreting
Communication & Mass Media
Researchers should rely on the one or two methods they know to answer any and all research questions and hypotheses.
Answer the following statement true (T) or false (F)
Communication & Mass Media