A single frame in a movie gives the subliminal message "EAT POPCORN.". What is the effect, if any?
a. A larger than usual percentage of the audience goes out to buy popcorn.
b. People who already have popcorn eat more of it
c. A smaller than usual percentage of the audience goes out to buy popcorn.
d. The message has no measurable effect.
d
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The language of the Inuit in Canada has many different terms for frozen white flakes of precipitation, for which we use the term snow. _____ argued that, because of this, the Inuit
A) Benjamin Whorf; perceive snow differently than do English speakers B) Noam Chomsky; have a fundamentally different language acquisition device than do English speakers C) Eleanor Rosch; think about snow in a fundamentally different way than do English speakers D) Allen Gardner; form emotional associations with snow more easily than do English speakers
Dr. Skinner wants a pigeon to learn to peck a button in its cage. He first records how often the pigeon pecks the button. Then, after 3 days, he begins to give food to the pigeon every time it pecks the button. The pigeon's rate of pecking the button increases. After 3 days, he quits giving the pigeon food contingent on its pecking the button. The pigeon's rate of pecking the button decreases
After 3 more days, Dr. Skinner begins giving the pigeon food for pecking the button again, and its rate of pecking increases again. What kind of experimental design has Dr. Skinner used? a. Teaching Design b. Changing Conditions Design c. AB d. ABAB
Brad is a very sarcastic individual who eats to excess and is always chewing on gum or his pencil. Freud might say that Brad is fixated at the ____ stage
a. anal c. phallic b. oral d. latency
Positive correlations between variables occur when:
a. high scores on one variable are associated with low scores on another variable. b. high scores on one variable are associated with high scores on another variable. c. high scores and low scores are significantly related in a negative way. d. low scores on a key variable are related to high scores on a second variable.