When the marketing objective is to establish a relationship, advertising is a more appropriate tool than personal selling.
Answer the following statement true (T) or false (F)
False
When the objective is to ask for the sale and/or to establish a relationship, personal selling is a more appropriate tool than advertising.
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Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries
Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use? A) direct-mail marketing B) catalog marketing C) telemarketing D) direct-response TV marketing E) m-commerce
Refer to the Rock Aerospace Company example. Income from the contract for Year 5 under the installment method is:
a. $1,000,000 b. $1,400,000 c. $2,800,000 d. $3,360,000 e. None of the above
Keeping in mind the rules for common nouns ending in "y," which of the following is the correct singular-plural pair of words?
A. Attorney and Attornies B. Valley and Valleys C. Journey and Journies D. Company and Companys
Lane Co instructs its bank, Second Street Bank, to pay $200,000 to Moffett, Inc, also a customer of Second Street Bank. The bank executes the payment order by crediting Moffett's account with the $200,000 and notifying Moffett that the credit was made and is available. In this case:
a. Lane Co. is the originator; Second Street Bank is both the sender and the intermediary. b. Lane Co. is both the originator and the sender, and Moffett, Inc. is the beneficiary. c. the transaction is governed by the EFTA. d. Lane Co.'s payment order had to be communicated either electronically or in writing.