Under common law, which of the following persons is most likely to be classified as an invitee?
A) a mail carrier
B) a social guest
C) a door-to-door salesperson
D) a solicitor for a charitable organization
Answer: A
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The series of steps through which a marketer attempts to guide a consumer is called the ________
A) promotional mix B) marketing mix C) hierarchy of effects D) AIDA model E) push-pull model
The 17th and 18th centuries have frequently been termed the age of mercantilism because
A. free trade replaced trade controlled by national governments. B. the merchant class was created during this time. C. business became more important than politics. D. national power depended on the sponsorship and control of merchant capital. E. the Americas were discovered.
Han believes that all his employees do a good job. When he gives performance appraisals, he rates everyone as “average” because he thinks that doing a good job is an average rating. In reality, several of Han’s employees are excellent and several are below average. It appears Han is making a(n) _________ error in his performance appraisals.
A. recency B. contrast C. attributional D. distributional E. ranking
Of the following articles from the Wall Street Journal, which is most likely to be about a macro-marketing topic?
A. "Dow Chemical Adds Shipping Safeguards" B. "Coke Plans Beverage Line to Compete with Lipton's" C. "Thailand Has Unusually Large Number of Wholesalers" D. "Tupperware Has a New Strategy" E. "Military Supplier Shifts to Selling Gas Masks to Private Citizens"