Dana Dairy Products had a ________ degree of financial leverage than the industry standard, resulting in ________. (See Table 3.2)
A) lower; lower return on total assets
B) lower; lower return on equity
C) higher; higher return on equity
D) higher; higher return on total assets
B
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Viral marketing primarily uses which of the following communication channels?
A) billboards B) print media C) radio D) cable television E) the Internet
Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?
A) remembering customers' birthdays to send them cards to maintain a personal connection and request referrals B) sending regular emails to customers to check on the performance of a previously purchased AdVance fertilizer C) sending emails reminding prospects that AdVance can mix custom fertilizer formulations D) tracking the salesperson's activities and sales on a weekly and monthly basis E) determining what information is still needed to complete the customer's file
Networking both electronically and in person is important to gaining job leads and career counseling
Indicate whether the statement is true or false
"There are many good reasons why you might want to go into business for yourself," said Dr. Peter Parillo to his PhD candidate, Ram Yadav. "But these good reasons do not include
A. watching the market embrace your ideas and products." B. seeking challenge, profit potential, and enormous satisfaction." C. finding conventional paths to economic success closed." D. seeking power and control over others." E. finding one's progress or ideas blocked at big corporations."