In assessing the competition, the idea is to benchmark the new venture against a competitor.
Answer the following statement true (T) or false (F)
False
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Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives. This is a description of the company's
A. market segmentation strategy. B. mission statement. C. target market. D. marketing mix. E. action plan.
A firm plans to use a defensive core strategy of protect position, with the strategic objective of maintaining profits. Which of the following strategies is the firm most likely to implement as a part of its core strategy?
A) build customer retention B) enter new related markets C) harvest for cash flow D) divest for cash flow E) develop new markets
Straight salary is often used for new salespeople, who are unlikely to generate substantial sales in the short run
Indicate whether the statement is true or false
The sales proposal gives the company an opportunity to showcase its unique products, service, and pricing.
Answer the following statement true (T) or false (F)