Which of the following is most likely a disadvantage of viral marketing?
A) Viral marketing usually takes time to make an impact.
B) Viral marketing is very expensive.
C) Marketers have little control over who receives the viral message.
D) Viral marketing messages are offensive to the audiences who are not a part of the targeted market.
E) Viral marketing messages are blocked by most search engines.
C
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All people’s lives at home affect their mood, but when we go to work we must change at least our outward appearance. Managing these feelings is known as ______.
a. surface acting b. emotional labor c. deep acting d. feeling suppression
Personal selling is less effective but more cost-efficient than advertising
Indicate whether the statement is true or false
A dry cleaning business offers a pick-up and delivery service for a 10 percent surcharge. Management believes 60 percent of customers will take advantage of this service
They are also considering offering customers the option of opening an account and receiving monthly bills. They believe 60 percent of their customers (regardless of whether or not they use the pick-up service) will use the account service. If the two services are introduced to the market, what is the probability a customer uses both services? A) 0.12 B) 0.60 C) 0.36 D) 0.24 E) None of the above
A regression model that is deemed to have a regression slope coefficient that could be equal to zero should not be used for prediction since there is no established linear relationship between the x and y variable
Indicate whether the statement is true or false