All people’s lives at home affect their mood, but when we go to work we must change at least our outward appearance. Managing these feelings is known as ______.
a. surface acting
b. emotional labor
c. deep acting
d. feeling suppression
b. emotional labor
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Which of the following describes the cost of goods manufactured?
A) the cost of the goods that were sold during the period B) the total cost of all goods that were completed, or partially completed during the period C) the cost of those goods that were completed during the period D) the total costs in inventory at the end of the period
The citizen-action publics in a company's marketing environment include ________
A) employees and managers of the company B) stockholders and investment analysts C) government trade agencies D) environmental groups E) news channels
Transformational leaders are considered social architects when they ______.
A. create shared meanings for people within their organizations B. maintain social relationships with individuals throughout the organization C. develop social strategies and techniques D. are strong, affable examples for their followers
Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
A) by-product pricing B) product bundle pricing C) captive product pricing D) product line pricing E) optional product pricing