Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?
A) They develop strategies to change the marketing environment.
B) They take advantage of the opportunities provided by the environment.
C) They take aggressive actions to affect the marketing environment.
D) They view the marketing environment as a controllable element.
E) They do not accept the marketing environment as it is.
B
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An agent may not engage in inappropriate behavior that reflects badly on the principal. This rule applies to conduct
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