Services and ideas are not considered products because they are intangible
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
To most people, the term product means a tangible good. However, services and ideas are also products.
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Presentation is a continuation of the sales approach.
Answer the following statement true (T) or false (F)
A department store requires its ladies suit vendors to pre-ticket garments, press them, and place them on hangers. The strategy most directly describes which policy?
a. logistics management b. electronic data interchange c. floor-ready management d. efficient consumer response
Which of the following stages has high revenue growth but does not show a profit?
A) seed/start-up stage B) early stage C) expansion stage D) later stage
Which of the following statements about marketing audits is true?
A. A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program. B. A marketing audit should evaluate the company's whole marketing program-not just some parts of it. C. Marketing audits should probably be conducted by someone inside the marketing department who is familiar with the whole program. D. A marketing audit should be conducted only when some crisis arises. E. All these statements are true.