In a telephone survey, the largest number of callbacks is usually made to:

a) Ineligible respondents
b) Answering machines
c) Noncontacts
d) Initialrefusals


C

Communication & Mass Media

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A trained researcher is conducting an information-gathering session with a single person to gain a deeper understanding of the participant's experiences with Starbucks. What type of primary research is being conducted?

A) survey B) focus group C) interview D) observation E) experiment

Communication & Mass Media

In her speech about racism in America, Selena used the following:

?Just like Martin Luther King said three decades ago, ?I have a dream; I have a dream today? I also have a dream that racism will end in my lifetime,? what form of supporting material was she using? A) a literary quotation from Martin Luther King?s famous speech B) a literary analogy, because Selena compared racism today with racism three decades ago C) expert statistics, because Martin Luther King was an expert on racism D) a brief illustration about racism now, versus three decades ago

Communication & Mass Media

Deductive arguments are the reverse of argument by example

Indicate whether the statement is true or false

Communication & Mass Media

Carl knows that he will be facing a hostile

audience when he delivers his presentation on nuclear energy. Thus, he decides to start with an idea that he is certain that the audience agrees with before he moves on to move controversial topics. Which principle is Carl utilizing? A. Recency B. Primacy C. Complexity D. Signpost

Communication & Mass Media