Carl knows that he will be facing a hostile
audience when he delivers his presentation on nuclear energy. Thus, he decides to start with an idea that he is certain that the audience agrees with before he moves on to move controversial topics. Which principle is Carl utilizing?
A. Recency
B. Primacy
C. Complexity
D. Signpost
Answer: A
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To raise funds for patient treatment, the Center for Autism and Other Related Disordersdecidesto host a charity event and approaches Weekly Times, a local magazine. How should the editor of the magazine be approached for this fundraising campaign?
a. With a request in the form of a tightly written one-page letter about the cause b. With an informational DVD to inform the editor about the cause c. With an email including a media kit or other background information about the cause d. With an effective presentation by the public relations person describing the cause
Which following type of presentation aid is most effective for showing trends over time?
A. a pie chart B. a line graph C. a diagram D. all of these choices E. none of these choices
How is mobile marketing different from most other kinds of direct marketing communication?
a. Communication is on a small screen b. It is more entertaining c. It is cheaper d. The consumer typically controls the flow of information
How does public relations contributes to the bottom line?
A) identifies new opportunities. B) builds morale and teamwork. C) ease resistance to change. D) ensure public consent. E) All of the above.