Bruce is hurt and uncertain about his relationship with Stephanie. He lashed out at her and refused to look at her when she tried to talk with him. Bruce is engaged in ______.

A. empty threats
B. button pushing
C. emotional blackmail
D. name calling


B. button pushing

Communication & Mass Media

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Mass media are a form of technology

Indicate whether the statement is true or false.

Communication & Mass Media

Explain how understanding our own use of each of the following can help us understand how

we communicate interpersonally with others: emblems, illustrators, affect displays, regulators, adaptors. What will be an ideal response?

Communication & Mass Media

The Pillsbury Bake-Off contest currently requires entrants to submit their recipes via an online form at the company website. What is one way Pillsbury could use YouTube to easily increase consumer interaction for the contest?

a. Announce the contest on Facebook with multiple, animated posts. b. Require entrants to upload one how-to recipe for subscriber voting. c. Launch a multi-platform, two-month long contest with weekly entries. d. Exploit Snapchat’s expiring content feature share the contest rules once per week.

Communication & Mass Media

The three parts of the linear model of communication are:

a. actor, amplification, audience b. speaker, speech, audience c. sender, channel, receiver d. sender, message, receiver

Communication & Mass Media