Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region. Jim knows he can measure the number of inquiries on the website in response to the ad, but he wants to monitor external factors that could influence consumers' responsiveness to the campaign. What factors should he monitor?
What will be an ideal response?
He will want to monitor weather, changes in competitors' offerings, sudden changes in the economy, particularly gasoline availability, and travel security concerns.
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________ occurs when listeners are easily distracted by their thoughts.
A. Active listening B. Evaluative listening C. Peripheral listening D. Transitional listening E. Marginal listening
What is the concept that assumes consumers will favor widely available and attractively priced products?
A) product concept B) production concept C) selling concept D) marketing concept E) societal marketing concept
Suppose Stan holds a portfolio consisting of a $10,000 investment in each of 8 different common stocks. The portfolio's beta is 1.25. Now suppose Stan decided to sell one of his stocks that has a beta of 1.00 and to use the proceeds to buy a replacement stock with a beta of 1.35. What would the portfolio's new beta be?
A. 1.17 B. 1.23 C. 1.29 D. 1.36 E. 1.43
The shipping company manager wants to determine the best routes for the trucks to take to reach their destinations. This problem can be solved using the ________ solution technique
Fill in the blank with correct word.