The best way to use a direct mail campaign when applying to employers is:
a) communicate selectively with people you have identified as having the power to hire.
b) send a letter of application directly to Presidents of all companies in the geographical area you want to work.
c) communicate with as many personnel managers as there are in the industry you seek employment.
d) send a letter addressed "To Whom It May Concern" to all places of employment in your area.
A
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