Before deciding to use a particular emotional appeal, an ethical speaker should

A. focus on his or her goal and not worry about side effects.
B. test to see if it will make listeners feel bad enough.
C. make sure that it is in the listeners' best interests.
D. analyze its effectiveness as the main consideration.


Answer: C

Communication & Mass Media

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CHOOSE ALL THAT APPLY. Which best describe the assumptions known as cultural persuadables?

a. It is important to have a well-structured argument or well-delivered presentation. b. Certain topics and ideas are taken for granted within a given society. c. There is a background of common understanding and shared belief within a given society. d. There are norms that delineate a range of what may and what must be persuaded within a given society.

Communication & Mass Media

All of the following is true about competent conflict management in an individualist culture EXCEPT

a. expressing strong personal opinions during conflict is appropriate. b. members assert individual interests. c. members move quickly toward tangible outcomes or goals. d. restraining emotions is appropriate during conflict. e. working constantly on possible solutions.

Communication & Mass Media

The denotative meaning of a word is

A. often too technical to be used in a speech. B. based on the audience's sense of appropriateness. C. usually more abstract than its connotative meaning. D. its literal or dictionary meaning. E. what the word suggests or implies.

Communication & Mass Media

What is a suggested way to help secure a speaker-audience-topic connection during your presentation?

a. expressing commonalities with the audience b. referring to friends in the audience c. explaining difficulties of speaking before an audience d. apologizing for lack of knowledge about the audience

Communication & Mass Media