Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's
A. pass-along readership.
B. controlled circulation.
C. run.
D. circulation.
Answer: A
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What is the text’s rationale behind the email pitch guideline to “make sure it’s news”?
a. to get it read b. to save your credibility c. to double-check your thinking d. so the reporter considers the pitch
He unshackled the press from the licensor:
a) James Franklin; b) Benjamin Franklin; c) Benjamin Harris; d) John Campbell; e) John Checkley
A producer manipulates sound by:
a. splicing b. dubbing c. editing d. all of these e. none of these
Patterson and his colleagues refer to the two parts of our brain as the “know” and “go.” The “know” system:
A. Is emotionally neutral. B. Triggers reflexive responses, including fight and flight. C. Develops very early. D. Turns on when you’re about to fall under attack