"Do you know why you should be using synthetic motor oil in your new Corvette?" the service manager asked Duane when he brought his new car to the Chevy dealership for a routine servicing. Which type of approach is the service manager using?
A. Customer benefit
B. Opinion
C. Product
D. SPIN
E. Curiosity
Answer: E
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Indicate whether the statement is true or false
________ are associations designed to overcome perceived weaknesses of the brand
A) Conceptual points-of-parity B) Category points-of-difference C) Competitive points-of-parity D) Competitive points-of-difference E) Category points-of-parity
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What will be an ideal response?
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Answer the following statement true (T) or false (F)