Counterfeit luxury goods are a major problem in some Asian countries. Women that purchase counterfeit bags feel a thrill when they are able to fool others into believing they own a luxury brand. However, the major reason for the deception is that people in those cultures place high value on luxury brands. By showing off the brand, these women are demonstrating that they can afford the best. The emphasis and value placed on status is an example of a(n) _________________.
A. economic force
B. sociocultural force
C. political, legal, and regulatory force
D. competitive force
E. social responsibility force
Answer: B
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The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page. B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans. D. the percentage of recipients who have clicked on a link on the Page to visit a specific site. E. the percentage of customers who buy a product from the brand website.
________ social media ground control and command center in Round Rock, Texas, has 70 employees and processes 25,000 daily social media events in 11 different languages, responding to most queries and complaints within 24 hours
A) DuPont's B) Dell's C) Gatorade's D) Wells Fargo's E) Nestlé's
Rule 10b-5, which prohibits securities fraud, applies only to the securities of companies listed on
the major stock exchanges. Indicate whether the statement is true or false
On January 1, 2017 Hillop, Inc had total assets of $369,000 During the year, the company purchased new machinery worth $90,000 and promised to pay the amount due after two years. Throughout the year, it earned revenue of $59,000 every month. Calculate the asset turnover ratio.
A) 1.04 times B) 1.80 times C) 1.71 times D) 1.54 times