Describe the mass customization practice of postponement. Give at least one example of postponement in practice.
What will be an ideal response?
A successful answer will clearly define mass customization as a postponement technique through which customization of a product is delayed for as long as possible in the manufacturing process. Examples could include Nike, Dell, or others.
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Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
A) data management B) data marketing C) data governance D) data accumulation E) data mining
Reynold's is a grocery chain that has always catered to mid-market customers. However, the owner, Mal, has noticed that an influx of new residents are buying mostly the lower-cost products and products on discount
To attract customers, Mal decides to make a gradual switch to the discount store format, but to do this, he will have to cut costs wherever possible. Which of the following types of service should Mal avoid in order to lower costs? A) limited service B) self-selection C) full-service D) self-service E) limited-selection
In the context of structural configurations proposed by Mintzberg, the _____ is a loosely coupled, composite structural configuration composed of units, each of which may have its own structural configuration.
A. professional bureaucracy B. machine bureaucracy C. divisionalized form D. simple structure
Broadcast rights are an example of which general category of intangible asset that should be recognized separately according to current generally accepted accounting principles?
a. Contract-based b. Customer-related c. Artistic-related d. Marketing-related