Kinesic communication is an element in which type of promotional method?
A. Advertising
B. Public relations
C. Personal selling
D. Packaging
E. Sales promotion
Answer: C
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Which of the following describes an airline that is most likely stuck in the middle?
A. Plush Airline that offers international routes and global coverage, high customer service, high reliability, and high prices. B. Bottom Line Airline that offers no assigned seating, no in-flight amenities, no drinks or meals, no airport lounges, and low prices. C. Red Carpet Airline that offers complimentary drinks and meals, coast-to-coast coverage via connecting hubs, plush airport lounges, and high prices. D. Just Right Airline offers high-quality beverages and meals, plush airport lounges, only a few connections via hubs domestically, poor customer service, and low prices.
Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)
A. truck-jobber channel. B. facilitated channel. C. indirect channel. D. customer-service channel. E. direct channel.
All of the following are benefits of a centralized database approach EXCEPT: ____.
A. Reduced data redundancy B. Improved data integrity C. Easier modification and updating D. Data and program dependence
Civil litigation includes contract actions and tort actions
Indicate whether the statement is true or false.