Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)
A. truck-jobber channel.
B. facilitated channel.
C. indirect channel.
D. customer-service channel.
E. direct channel.
Answer: E
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________ techniques are designed to help the overseas operation become part of the host country's infrastructure.
A. Integrative B. Statutory C. Defensive D. Protective
Repeat customers differ from loyal customers in that repeat customers ________
A) have a loyalty score between 70 and 100 B) have a high product preference score C) are likely to recommend a company's product D) are often simply "big spenders" E) have low profit potential
The differences between lean producers and U.S. mass producers is in the way they deal with all of the following groups except:
A) dealers. B) distributors. C) customers. D) suppliers. E) managers.
The changes in account balances of the Dunedin Corporation during 2014 are presented below: Increase Assets ............................................... $133,500 Liabilities .......................................... 40,500 Common Stock ......................................... 90,000 Additional Paid-In Capital ........................... 9,000 Assuming there are no changes in retained
earnings except for net income and a dividend payment of $19,500, the net income for 2014 should be a. $6,000. b. $13,500. c. $19,500. d. $25,500.