Business must develop its own definition of what is right and wrong, apart from ethics.
Answer the following statement true (T) or false (F)
False
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Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented
Which of the following mission statements will best suit the company? A) to create the best possible products and sell them at the best possible prices B) to sell hypoallergenic cosmetics products made only from the finest organic ingredients C) to give customers the complexion they dream about by providing products suited to their needs D) to become a market leader in every cosmetics product category E) to increase our market share in the cosmetics segment and increase profit margins
What is the term used to identify the individuals in a company who travel to call on customers in the field?
A) product sales force B) outside sales force C) inside sales force D) industry sales force E) customer sales force
Answer the following statements true (T) or false (F)
The concept of Superleadership is a process that involves effectively leading yourself so you ultimately lead others to lead themselves.
Use italics for the names of genera, subgenera, species, and _______________
a. subspecies b. kingdom c. origin d. classification