Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented
Which of the following mission statements will best suit the company?
A) to create the best possible products and sell them at the best possible prices
B) to sell hypoallergenic cosmetics products made only from the finest organic ingredients
C) to give customers the complexion they dream about by providing products suited to their needs
D) to become a market leader in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins
C
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If a prospective client does not want to buy from you because she feels the price is too high, you are facing an objection due to ________
A) psychological resistance B) logical resistance C) apathy D) relationship inertia E) reactance
Customers' needs should be given strong consideration before the final price is chosen
Indicate whether the statement is true or false
A summons is a document commanding the witness to appear and give testimony at the stated time and place
Indicate whether the statement is true or false.
Which of the following works in manufacturing but is NOT applicable to service providers?
A) quality assurance B) statistical process control C) Six Sigma D) ISO 9000 series E) total quality management