Which of the following is NOT an assumption associated with Uses and Gratifications Theory?
A. Value judgments of media content can only be made by researchers and theorists.
B. People have enough self-awareness of their media use, interests, and motives to be able to provide researchers with an accurate picture of that use.
C. The audience is active and its media use is goal directed.
D. The media compete with other sources for need satisfaction.
Answer: A
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Which of the following areas of broadcast programming is regulated most heavily?
A. children's programming B. news programming C. infomercials D. sports programming
Audience members tend to recall what the speaker presents last better than they recall the information presented in the body of the speech. This effect is called ____
A) the primacy effect B) the inverted effect C) the recency effect D) selective memory
Construct a frequency distribution table using six classes for the following data set:6 13 48 10 3 16 20 17 40 48 7 25 8 21 19 15 3 17 1410 12 45 1 8 4 16 11 18 2311 6 2 14 13 7 15 46 12 912 34 13 41 28 36 17 24 27 2918 14 26 10 24 37 31 8 16 12
What will be an ideal response?
Informative speakers, in an attempt to appear highly knowledgeable of their topic, routinely strive to make at least five valid points in a speech.
Inddicate whether the statement is true or false.